Plain Productivity
Three apps. One job each.
Every productivity app starts simple. Then it adds a social feed. Then AI insights. Then a habit-tracking feature gets wedged into a to-do app, and suddenly you're navigating three menus deep to check off “drink water.” We're building the opposite: small, single-purpose apps. Each one does exactly one thing. You open it, do the thing, and close it.
Plain Habits
The habit tracker that gets out of your way.
Coming Soon
Plain To-Do
The task list that gets out of your way.
Coming SoonPlain Weight
The weight tracker that gets out of your way.
Coming SoonWhat we believe
One Thing Well
Each app does one thing. If a feature doesn't directly serve that one thing, it doesn't ship. The answer to “wouldn't it be cool if...” is almost always no.
Friction Is the Enemy
The primary action in every app must be one tap. Everything else must be reachable in two taps or fewer. If you're navigating a menu to do the core task, the design is wrong.
Never Punish
If a subscription lapses, existing data and functionality stay intact. No data hostage. No guilt-tripping modals. No countdown timers. We treat lapsed users like adults.